Thursday, February 7, 2013

Think Pink

Everyone knows someone who has been affected by that awful curse, cancer. It's just one of those things that has become a permanent part in our world. That's why fighting it is everyone's duty, sick or well.

When we first released our Riverbench Rosé of Pinot Noir in 2009, I asked Jim and Fred to use a gloriously bright and lively pink wax on the top of each bottle. We spent hours creating the perfect "swoop" and eventually nailed it. (Fred's a pro.) People loved the packaging, but for a reason that didn't originally occur to us: it reminded them of breast cancer awareness.

This connection between our rosé, the pink wax, and breast cancer was so obvious, so instantly we decided to donate a portion of the profits from every vintage to our local cancer center's program. Marian Medical Center in Santa Maria has taken great strides to build a premium facility on the Central Coast, and we're proud to support it. In January each year when the rosé sells out, we write a check, and each year it's gotten a little larger as we add to our production incrementally. We're surely proud to contribute to such an outstanding cause.

We at Riverbench believe so much in building sustainable business, and in doing so, supporting our community. This is just one little way we want to keep giving back.