Monday, September 10, 2012

A Tribute to Fred

Small business seems to have changed meaning these days; in my world, a company with 50 employees doesn’t really constitute small. As a General Manager, people often ask what exactly I do, and my answer is always different. Some days, I’m out on the road selling wine, hosting dinners or tastings, or supporting accounts. Others, I'm making invoices, filling out mountains of paperwork, or attending meetings. And every once in a while I get to fix a toilet, kick a computer until it starts working again, or (my newest conquest) even drive a forklift. This harvest will involve some morning picks and then press loads and getting purple hands. Never a dull moment.

But if you really want to hear about a small business endeavor, you’ll need to think of Fred Stollberg. Fred is our vineyard manager Jim's father, and though he’s responsible for many important things around here, his most notorious job is applying the gorgeous pink wax “swoop” to our Rosé. Check this out: in the back winery building, Fred has a Fry Daddy full of pink wax, which he mixes with just the right amount of glycerin so that it’s not too hard or too soft. He applies the little pull strips to the bottles, dips, and…voila! You've got the famous rosé swoop. And you have Fred to thank for it.


(He kind of cursed himself by being so good at this, so now we apply wax to our Riesling and Tributary bottles as well.)


So at Riverbench when we say we're involved from grape to bottle, we really mean we do it all, every step of the way. Now that's one awesome small business team.

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